Resume

With over 2 million customers to date, an industry-leading Peer-to-Peer lending platform where build-ing programming to drive demand and elevate the overall customer journey and experience, I successfully:

• Led website migration from a React/Angular JavaScript stack to a WordPress CMS, enabling the marketing team to independently manage website updates, performance testing, and landing page creation—reducing lead times from weeks to hours.

• Implemented shared dynamic modules across core product pages, streamlining updates that previously required multiple engineering teams, significantly improving operational efficiency.

• Increased A/B testing velocity from 6 tests per year to 14 per quarter by simplifying testing hypotheses, improving documentation standards, and fostering a rapid test-and-learn culture—driving a 63% increase in application start rates site-wide.

• Managed a cross-functional marketing team of three channel managers (SEM, Content, Social Media) to develop and execute data-driven, cross-channel strategies—resulting in a 23% increase in user acquisition site-wide.

• Uncovered and resolved critical payment funnel issues, collaborating with Analytics and Product teams to implement a solution that drove $6M+ in monthly incremental revenue.

• Identified an attribution blind spot causing misreported revenue of $8M+ per month and spearheaded the development of a universal attribution system in partnership with Business Intelligence, Marketing Analytics, and Product teams—enhancing accuracy in marketing performance reporting.

• Optimized conversion performance by championing a new testing stack for page experiments, leading to a 23% lift in conversions and improved campaign ROI.

• Launched and optimized AARRR model-based campaigns, aligning growth strategies with ROI objectives and customer lifecycle improvements.

• Enhanced customer engagement and retention by collaborating with Product teams to refine program delivery, leveraging insights from ongoing data-driven campaign assessments.

• Unlocked new acquisition opportunities by leveraging content marketing—transforming organic traffic from educational content into a direct product acquisition channel for the first time in company history.

• Led SEO-driven product page optimizations, collaborating with Engineering and UX teams to redesign pages for mobile responsiveness, implement product schema, and improve page speed—resulting in high-difficulty FinTech keywords ranking on page 1 of Google.

• Implemented advanced Google Ads strategies, optimizing account structures and campaigns to drive a 150% increase in qualified leads while reducing acquisition costs by 72% on a $2M+/month budget.

• Developed and launched automated cross-channel DRIP/Nurture campaigns, collaborating with Lifecycle and Email teams to improve contextual product-customer alignment—boosting conversions and email deliverability.

• Resolved critical SEO issues, leading to a 250% increase in organic traffic, strengthening long-term inbound lead generation.

• Optimized blog content and landing page strategies, improving product conversion rates and implementing a new landing page creation tool for faster, more scalable campaign execution.

• Executed multi-channel marketing expansion initiatives, identifying high-potential markets and launching targeted campaigns across owned digital assets and social channels.

• Automated the company’s highest revenue-earning email campaigns, transitioning from a manual, agency-managed process to a fully automated system—enabling a shift in focus to subject line and click-through rate optimization testing for greater performance gains.

• Drove $8M+ in incremental monthly revenue for the Lifecycle channel by implementing advanced segmentation strategies, optimizing list selection, and refining send-time adjustments.

• Designed and launched a high-impact Newsletter campaign, introducing user engagement strategies that led to a 43% increase in qualified email leads through renewed audience interaction.

• Optimized sales funnel marketing, refining opt-in and nurture/drip campaigns to improve customer journey effectiveness and increase conversion rates.

• Resolved critical email deliverability issues, increasing inbox placement rates from 50% to 80%+, significantly enhancing campaign reach and engagement.

• Implemented AI-driven subject line testing and optimization, leveraging machine learning insights to improve email open rates and engagement.

• Developed dedicated email marketing landing pages, resulting in a 32% increase in application starts for primary product marketing campaigns—generating an additional $3M in monthly incremental revenue.

• Aligned Lifecycle marketing initiatives with strategic KPIs, collaborating with internal stakeholders to establish a unified brand voice across customer journeys, email touchpoints, and landing page experiences.

The designer and developer of a suite of digital driver risk management programs where managing a 5-person marketing team and delivering a 100% YoY revenue increase, I was responsible for:

• Leading a major digital transformation, migrating two separate email marketing platforms into a unified, automated Marketo instance—managing cross-functional teams of engineers and data scientists across international and domestic markets while aligning migration strategy with C-suite business goals.

• Drove triple-digit YoY revenue growth for the email marketing channel for three consecutive years, optimizing campaign automation and engagement strategies.

• Increased organic acquisition by 176% by integrating marketing automation with the brand’s content and educational marketing strategy, improving inbound lead generation.

• Redesigned landing pages and marketing funnel programs, resulting in a 60% incremental revenue growth rate through enhanced user journeys and conversion rate optimization.

• Spearheaded B2B marketing campaigns for the Mentor product, securing adoption by Amazon and other major enterprise clients managing thousands of fleet drivers.

• Optimized sales processes by collaborating with Customer Service leaders to implement system solutions that streamlined customer qualification and lead prioritization, increasing efficiency in sales interactions.

• Chaired Scrum review sessions, onboarding cross-functional Marketing, Design, and Development teams to campaign objectives and resolving project challenges to maintain execution speed and alignment.

• Provided strategic coaching and advisory to Leadership, Sales, and Marketing teams, shaping best-practice funnel marketing strategies to maximize demand generation impact.